Consumer Appetite for Media Insatiable
Just read the recent Arbitron study that revealed the average person spends 1 hour and 21 minutes more each day consuming media than in 2001. This increase over the last ten years means that literally every spare minute of your time (is there really such a thing as spare time anymore?) is spent consuming content from the Internet, radio, television–literally absorbing new content. The reason is because of the proliferation of digital devices, namely smartphones, that enable 24/7 access to information that we are consuming during the time we normally take public transportation, wait in lines or offices. Smartphones, social media and online radio are the enablers of this behavior. It’s good news for content developers since it appears there is an ever increasing audience and appetite for all things digital. I only have one question: when was the last time you had a conversation with the person next to you at the grocery store, waiting room or bus stop?
Ashley L. Folsom, 
Jieyi Peng, 
Pouria Tehran, and 2 others are discussing. 
Quanah P. Polichetto 15:51 on January 14, 2012 Permalink |
What is this concept you talk of called “spare time”? You are right! I know every chance I get I am on my cell phone checking email, Facebook, or texting friends. I am so addicted that I do the dangerous thing of doing so while driving… I have read many articles about people dying because they texted while driving. Myth Busters actually did an episode where they showed that talking on your cell phone, even on a hands free device, is just as dangerous if not more dangerous than drunk driving. Also in March of 2010 AT&T release a video that discourages attempts to discourage texting and driving. This is a serious problem! I have decided that I need to get serious about the dangers of texting while driving. It is a threat to everyone’s lives while on the road.
Here’s the website to the AT & T video: http://youtu.be/DebhWD6ljZs
One has to ask themselves the question: do I really want my last word(s) to be a text?
It’s not worth it. A text is not worth my life or anyone elses. I do admit I have a problem. Even after all this knowledge on the subject, I still text while driving.
I do still have conversations with that person next to me at the grocery store, waiting room or bus stop, but not nearly as much as I did as teen when I did not even own a cell phone. Technology is a wonderful thing, but like anything else excess can become a real problem. I need help! I don’t even think I could go 24 hours without my phone…
Michaela Specht 23:08 on January 26, 2012 Permalink |
I saw a few episodes of Portlandia recently (television show starring Fred Armisen) in which they poke fun at Portlanders for being consumed in this technology loop and then again in another episode they make fun at how the possible loss of a phone would trigger a state of depression in a person. They claim that it’s an obvious exaggeration, but the fact is that the sketches are influenced by things that they actually witness. I for one, have forgotten my phone several times and have gone days without checking Facebook or watching television, and I’ve been fine, but that’s probably because of the fact that I just don’t have a lot of time to enjoy media. I get frustrated when someone says, I’m “anti-social” or ignoring them because I don’t ever respond on Facebook or take too long to respond to a text, when the truth is I still prefer normal conversation like a phone call or a chat over coffee.
Michaela Specht 23:26 on January 26, 2012 Permalink |
Here are some links to what I was talking about:
http://youtu.be/7jT0JT3N47g
http://youtu.be/NPL7Snp38rA
Pouria Tehran 03:01 on February 3, 2012 Permalink |
The increase in the internet usage shows the demand for information, however, addiction to such a trait is unfortunate. Internet, TV, and phone are meant to improve lifestyle and information search quality, and the fact that not having an access to it could be held accountable for depression would be a frustrating factor. I have personally and unintentionally been dragged into the high usage of internet which lack of access to internet, by phone or computer, would make me anxious. I believe this was not the original intention of technology, but such a high demand should be taken under control by considering technology, specifically internet, a product that improper usage of it could result in undesired outcomes.
Jieyi Peng 08:49 on February 18, 2012 Permalink |
This discussion really makes me think how Media has impacted my life. First, I have to say media like internet, smart phones have brought lots of convenience to my life. For example, I can access the information that I want easily, and especially I am studying abroad now, internet and some web messengers provide more convenient ways for me to chat with my families or friends in my home country. On the other hand, I notice that since I have Smartphone, I have spent more time on media than before because Smartphone allows me to get the access more easily. Most of the times that I need to wait in line or bus stops, I usually surf the web, check my emails, or check on some social media sites through my Smartphone. Because sometimes I see people around me are doing the same things or sometimes we don’t know how to start a conversation, I just feel like these things could help me kill some waiting time. However, for communication way, although we have more ways to chat with to people now, I still prefer face-to-face communication rather than texting or emailing because I feel like face-to-face communication can cause less miscommunication.
Ashley L. Folsom 05:39 on February 19, 2012 Permalink |
I think when a person is by themselves…access to a phone is like a security blanket. If they would be otherwise in an uncomfortable situation, a smartphone can help people forget about their worries. I do however think it creates a more inhuman interaction, but it makes us cherish old forms of media like personal letters or cards.
I think people have been predicting more technological advancements= more technological communication for years… Look at the Jetsons, or Terminator movies which have been around forever. It’s a give/ pull society…we go from one fad to the next..but just like 80′s trends and Atari games get brought back into current culture, so do concepts we miss… Like old fashion communication. Give it a few years… I bet someone will invent or re-market an old trend that will bring back old school communication lines. Then again,who can truly predict the future?