A Day Made of Glass
My mantra of everything going Digital, Mobile and Video could possibly have another word added: Glass. I just ran across this use of corporate video, originally created to persuade large businesses to invest in the large glass conglomerate Corning,Inc. that proves that a compelling story–and futuristic applications can turn into a YouTube viral video:
If that’s a future version of an Apple iPhone, I want one!
Quanah Pike Polichetti, 
jackhardy, 
Matthew Bassett, and 8 others are discussing. 
Emily Maxwell 00:19 on March 16, 2011 Permalink |
If this is where the future is going, sign me up too! It is a good video but it does seem a little unrealistic to me as well. I like the idea of using this material instead of paper and metal if it is a more sustainable alternative. This video is visually inspiring but it leaves me feeling a little confused as well.
Abdulrahman Al-Homaid 06:16 on March 16, 2011 Permalink |
Actually, not only Apple is influencing this future, many giant companies are looking for similar future. There are already working prototypes (most of them) of these devices but they are very expensive to be sold for the consumers. The idea is how to make it cheap and then sell it for these people
This video reminds me of the following video made like two years ago:
Adrianne 06:23 on March 16, 2011 Permalink |
I was anticipating another glass object to reveal itself before they went back to sleep, but I think I would have trouble envisioning a futuristic version of adult glass wear too, and I’m pretty creative. What I think is pretty interesting about this video and I’m potentially not changing the subject here, is the the way that they base there futuristic planning on current technologies. Of course we will develop new technologies from our current ones, but what I wonder is if they chose to use our current technologies in this video so that there was a framework of base functionality so we could understand the potential products they were proposing. Said differently, I think that for a futuristic product example, they are aiming within the next five years and they are not really proposing anything that is actually that far beyond our current capabilities. So I’m curious if it’s because they didn’t dare to think of something truly revolutionary or if they knew we wouldn’t believe in the message of glass if they strayed too far from our current understanding of the way the world works.
abdulalah Naseeb 07:31 on March 16, 2011 Permalink |
Wow this is an awesome invention I have never seen something like that. Am personally willing to use this technology if am capable to afford it, because these futuristic devises are so expensive and not all the people could afford it. In my opinion, this is very useful and helpful for business people who like to be connected with the world all the time and everywhere. But every thing in the world has some advantage and disadvantage, we can’t really judge right now we should wait until they released it and see how it could possibly affects or impacts on our lives.
Adam W 06:41 on March 17, 2011 Permalink |
WOW! this is awesome, I want it all! I hope Corning got the funding and this stuff will be coming soon. Although it does not seem that this is that far out of reach right now, as someone said above. It just seems like alot of these applications would be more of a luxury item and not that practical. I do see how this could be quite useful in some of the business and industrial applications.
Pouria Tehran 01:05 on January 25, 2012 Permalink |
I just felt the same way as when i first saw a concept phone without a keyboard and only touch screen. Its interesting how human’s imaginations are becoming our daily reality as we go along in life. I see this vedio to be maybe my house in a soon future, not just because i can afford it, but because i have seen the pace of innovative technologies to be part of majority in a short time after its discovery.
Michaela Specht 23:17 on January 26, 2012 Permalink |
I like the idea that everything will be “your finger tips” but as previous comments prove, the idea seems a bit unrealistic. I’m not saying that the things in this video could never happen, just rather that not everything is perfect. I think having everything made of glass like that would be very expensive if not wasteful. We already use technology to keep us in touch with distant things, but while we’re watching television or searching for information we’re usually ignoring the things that are right by us. It will be interesting to see this idea grow, but at the same time I can wait.
Noah Nwokoma 23:30 on February 1, 2012 Permalink |
Very interesting video. Now that television sets are getting thinner and are being sold with wifi technology, some of the applications shown in this video don’t seem so far fetched. I can see companies even in the next year coming out with a touch screen tv that allows you to watch programing, movies and do everything that you can currently do on an Ipad. Just like flat screen tv’s, the first company to offer it will charge as much as possible and competition will ultimately bring the price down for all others that can afford this luxury product. As for the bathroom mirror and windows, I think we could all live without technology in these areas of the home for now.
Quanah Pike Polichetti 07:54 on February 5, 2012 Permalink |
I agree with Michaela, the idea is quite unrealistic. Just think, the amount of money it would take in producing all of this technology, like electronic bus stops, street signs, more high tech traffic monitoring systems, etc. Given the current economy, do we really think we can even begin to dream about this stuff? Where would the government get the money? To have all this advance technology, imagine the taxes we would have to pay… I would not want to live in a world that connected. There comes a point of excess; enough is enough.
Also, If the electrical grid system went down, can you imagine the chaos? If it went down now, there would still be chaos too, but probably not as severely. Just think, ATMs, GPS tracking, international trade, online transactions, business communications, etc would all be shut down. I think it would destroy the current world, to go even one day without being “connected.” If we lived in that fantasy world, it would be an even worse scenario. In the event of an unpredicted or accidental mass shut down of the system, imagine all the PR issues…
jackhardy 00:44 on February 9, 2012 Permalink |
Actually, there is much of this technology already currently available–or quickly heading that direction. New technology advancements can actually save money, improve our lives and reduce environmental impacts so the investment may prove to be worthwhile in the end. For example, space exploration has provided many of the following: integrated circuits, satellite technology, GPS navigation systems, bone-density measurements heart pumps, water filtration systems that turn wastewater into drinkable water, wireless light switches, remediation solutions for sites contaminated by chemicals and the list goes on and on.
Matthew Bassett 05:41 on February 7, 2012 Permalink |
I think this was a great ad. It was too long to be a TV ad at about 5 minutes, but it did truly illustrate the technical engineering that some companies are coming up with. It corning were to use this in a brief or a demonstration to a client, I think it would be a successful campaign. It is interesting to think that it is possible to create technology like this, and the uses that it could serve it everyday life, while this ad was a stretch I think it every day consumer life, big firms may be able to use this technology and integrate it into business life.
jackhardy 00:37 on February 9, 2012 Permalink |
Actually this video was created by the company to show to institutional investors. It was a corporate piece to persuade investors to fund the company and purchase stock. My understanding is that effort fell flat. However, when introduced on YouTube, it went viral and enjoys millions of views.
quanahpolichetti 06:35 on February 10, 2012 Permalink |
I know that technology advancement moves quickly. I also know that when people say that an idea “looks good in theory, but it can never be implemented,” that those kind of beyond belief ideas change the world because they do get implemented. That being said, you are right a lot of the technology in the video does exist, is available, or will be soon. You also make a good point about New technology advancements actually saving money, I never thought about that aspect. Life improvements may come of it too, but it can also control our lives. Just ask any internet addict. As for Reducing environmental impacts, I am not so sure. A Prius is suppose to have a smaller environmental footprint than other cars. However, just to make a Prius, parts and components are shipped in from all over the world. Most importantly, It requires all sorts of rare natural resources not found in other cars, so in actuality it has a larger impact on the environment than other cars, even from the start. It is only when it is on the road that it is more environmentally friendly.
For example, space exploration has provided many of the following: integrated circuits, satellite technology, GPS navigation systems, bone-density measurements heart pumps, water filtration systems that turn wastewater into drinkable water, wireless light switches, remediation solutions for sites contaminated by chemicals and the list goes on and on.