Comments for Strategy+Art = Influence

Comment on Visual Storytelling by Nazanin

Nazanin — Sat, 02 Jun 2012 23:07:02 +0000

I think visuals are extremely important since many people understand or remember a visual picture more than information. I am a visual learner myself therefore, if I see a diagram or chart I am more likely to remember it versus reading a written description. I also think that a visual helps people remember a picture or a brand that is associated with a company. I think a visual entices consumers and is a great way of selling a product.
The other day at work a few of the employees were talking about pinterest and how that motivates them more than anything else and I think that is true to some extent.

Comment on Funny or Die by Nazanin

Nazanin — Sat, 02 Jun 2012 22:34:23 +0000

This was a funny ad although I had no clue it was geared towards the Under Armour’s clothing. It was a great way to advertise Tom Brady getting frustrated and knocking things over and pushing the salesmen over. However, some individuals may look take this ad in a positive way while others look at the ad in a negative way. I think the ad is okay although it does not serve much of a purpose.

Comment on PR people are party planners by whitneypetersen

whitneypetersen — Sat, 02 Jun 2012 21:59:40 +0000

I agree with that misconception on PR being the same as advertising and marketing. To be honest, prior to this class, I was one of those people! But, have since come to learn the important role that PR does have within a company. In particular, I had not realized the vital role they play in the company’s communication– the function they have between the media and executives, as well as maintaining and improving a company’s public perception. Since learning some more about the profession, I’ve also found myself realizing how often PR is in the news — whether it’s a quote, or an incident that requires its attention. I too had also thought that PR involved “spinning” the truth, but can now understand that PR has to be ethical, otherwise it really does lose its role within a company.

Comment on Visual Storytelling by whitneypetersen

whitneypetersen — Sat, 02 Jun 2012 21:49:02 +0000

With companies utilizing Pinterest and encouraging consumers to post photos, I think adds a layer of humanity to a large corporation. It helps consumers to see a corporation as having values and commitments to certain causes perhaps. When I see a company encouraging photos from consumers, it does really help create that platform for conversation, outside of a realm of selling a product. I think it helps create an image that a corporation is concerned with its consumers, and interested in learning more about their consumers’ lives and what may be important to them. By seeing the photos consumers post, the photos they view on a company social media site, it enables companies to better understand what their consumers like as well as what they may be looking for in a future product.

Comment on PR people are party planners by Nazanin

Nazanin — Fri, 01 Jun 2012 21:59:20 +0000

I agree with you Alex! PR will never go away. I think PR is extremely important. For example when Trimet has any sort of accident or incident which occur on the bus or the max the PR representative explaining the situation on TV has the ability to encourage the public to look at things in a different perspective or negatively.
Most companies will face some kind of crises situation and that is why a PR person is absolutely necessary.

Comment on PR people are party planners by Alex Bishop

Alex Bishop — Fri, 01 Jun 2012 05:03:33 +0000

This is a tough topic, I do not think that PR will ever go away, no matter what kind of advertising you do, it will never give the companies message the same credibility and legitimacy that a press release will. PR is an often misunderstood profession. Because they are often a jack of all trades person in a company.

Comment on Funny or Die by Alex Bishop

Alex Bishop — Fri, 01 Jun 2012 04:41:29 +0000

from a marketing and advertising perspective the ad is useless. It may create “goodwill” with Under Armour’s target public. Now more than ever Athletes are trying to create their own brands by doing promotions that enhance their own brand. i don’t know if this ad enhances Tom Brady’s Brand or retracts from it. He has a reputation for being arrogant, and difficult to work with which are qualities that most people would consider to be undesirable. It does not seem to enhance the Under Armour brand, which plays second fiddle to the skit. All in all I don’t get the purpose of the ad.

Comment on Visual Storytelling by Ashley Henry

Ashley Henry — Thu, 31 May 2012 22:15:53 +0000

I think that using anything with visuals will help a brand, as long as they are flattering images. In these websites they usually are. I know personally if I see something on pintrest or instagram that looks good, I am more likely to go out and buy that as well. The image is one of the most important things in a brand. We are a culture that uses our visuals a lot, and with positive brand images we have a positive brand image of that company.

Comment on PR people are party planners by Ashley Henry

Ashley Henry — Thu, 31 May 2012 22:04:43 +0000

I think it is interesting that we are commenting on this topic. In my marketing class recently my teacher told our class that the use of PR is dwindeling fast, and they are losing significatnt power in the field. I personally think that PR is very important and regardless of the way the world turns that there will always be use for it. I think the big misconception is that PR is used in the same way as advertising and marketing, I think in some aspects PR is a harder job.

Comment on A Finger in your Food by Nazanin

Nazanin — Thu, 31 May 2012 20:23:00 +0000

I agree, Arby’s takes on a lot of risk by cutting meat at the store location. Both for consumers and employees. Some sort of safety device would be excellent in order to aviod this situation from happening again. If they did implement this type of device the public would be more willing to visit the restaurant again after this incident.