Advertising & PR = Persuasion
Clients often ask what is the difference between advertising and PR. The short answer is advertising is a paid message that you control. PR is unpaid, sometimes referred to as “earned media.” What both of these unique disciplines have in common is summed up best by one word: Persuasion.
Ultimately, you want people to feel, say or DO something when you communicate with them. Something I learned not only in the classroom at BYU, but over years of experience is that clients expect results to their bottom-line. Whether you use advertising techniques or PR, top management realizes that both disciplines are very powerful–albeit a necessity in today’s world.
Thanks BYU!
Linda Yuan and 
Matthew Bassett are discussing. 
Matthew Bassett 00:13 on February 4, 2012 Permalink |
I agree that both of these are important in today’s world inside and outside of business. I think that with the increasing cases of ethical issues in business PR is becoming increasingly more important for firms to work with; regardless of whether your company is ethical or not, having PR support for issues that arise within the customer relation realm is important, and without proper PR some companies may collapse a lot faster and easier.
Linda Yuan 04:11 on February 12, 2012 Permalink |
I agree with this meaningful message, it gives me insights about how successful companies handle with negative events. Throughout advertising, it delivers words to the public. In addition, public relationship is trying to change public’s negative perception towards the company; public relationship is social responsible. These two words, advertising and public relationship, put together is a powerful tool and exhibits strong message to persuade the audience. Nowadays, many successful companies have powerful public relationship skills to handle tragedy.